A DREAM FORGED IN SWEAT
Frustrated and fuelled by the relentless grind of chasing peak performance, I craved a training solution that matched my lifestyle.
One restless night, born of frustration and determination, the vision became clear: a sports training solution that could redefine the game. This wasn’t just about equipment-it was about unleashing potential, no matter where life takes you.
The brainstorm
It started with a vision, an unstoppable drive to create something that didn’t yet exist. Hours of brainstorming turned into sketches, ideas flowing faster than I could put them to paper. Then came the hands-on work: sourcing materials and building the very first prototype of BodyXcore.
But innovation demands perseverance. The first attempt wasn’t enough, so I tore it down and rebuilt it—again and again. Reworking, redrafting, and reimagining every detail until finally, after countless iterations, the BodyXcore workout system was born -a game-changing solution built for the relentless athlete in all of us.
Several years on
After further testing and feeling the benefits of the workout system that I created, I was finally ready to take BodyXcore to market. Somehow, I needed to get my product in front of the public so I applied to go on the BBC TV show Dragons’ Den.
I got through the application process and was fortunate that the day I pitched Joe Wicks the “Body Coach” was a guest on the panel. Joe loved my product and he, Touker Suleyman and Peter Jones invested in the business so now I’m ready to play my part in helping people feel better in themselves through the power of fitness.